Key Takeaways
Contents
- Bet365 has withdrawn its membership from the American Gaming Association, becoming the fourth major operator to exit
- The departure follows similar moves by DraftKings, FanDuel, and Fanatics, all linked to the AGA’s stance on prediction markets
- Bet365 attributed its decision to the trade group’s emphasis on brick-and-mortar casino operations
- Three of the departed operators have already rolled out their own prediction market offerings
- The AGA continues to advocate for traditional state and tribal gaming regulatory frameworks
Bet365 has joined a growing list of prominent sports wagering companies abandoning the American Gaming Association. The British operator confirmed the split in remarks provided to Gambling Insider, highlighting increasing tension between digitally-focused betting firms and the trade association’s traditional casino orientation.
This departure follows the exits of DraftKings, FanDuel, and Fanatics, all occurring in the final months of 2025. The common thread connecting these withdrawals centers on the AGA’s resistance to prediction market platforms.
Bet365 characterized itself as prioritizing digital operations and explained that the AGA’s concentration on land-based casino interests prompted the separation. The operator emphasized its ongoing dedication to collaboration with gaming authorities and industry stakeholders throughout its operating territories.
While bet365 has not submitted applications for prediction market authorization through the National Futures Association, industry analysts anticipate the company will eventually pursue this avenue.
Prediction Market Platforms Transform Sports Wagering Industry
Bet365 might enter the prediction market sector through strategic acquisition or technology collaboration rather than developing proprietary infrastructure. The company has yet to publicly address any specific plans in this direction.
InGame first reported the news of bet365’s departure from the AGA.
Historical membership data retrieved from the Wayback Machine shows that DraftKings, FanDuel, Fanatics, and bet365 all maintained core membership status with the AGA as recently as twelve months ago. The current landscape reflects a dramatic transformation.
DraftKings and FanDuel publicized their withdrawals in November 2025. FanDuel specifically indicated that its prediction market ambitions were incompatible with the AGA’s official stance.
Fanatics departed in mid-December after pioneering the launch of prediction market services among established sportsbook operators. Subsequently, DraftKings and FanDuel introduced their respective platforms, branded as DraftKings Predictions and FanDuel Predicts.
The membership exodus extends beyond operators to technology providers. OpenBet and Sportradar allowed their AGA memberships to lapse in January. While neither organization provided explicit reasoning, Sportradar CEO Carsten Koerl has openly identified prediction markets as a strategic growth sector.
In a Q4 earnings presentation, Koerl indicated that Sportradar holds a competitive advantage to “uniquely positioned to capitalize” on prediction market opportunities through its B2B leadership position and exclusive sports content agreements.
Everi, another technology supplier, has similarly disappeared from the AGA’s current membership roster. This change may correlate with executive board chair Michael Rumbolz concluding his tenure as AGA chairman in January.
AGA Maintains Commitment to Traditional Regulatory Framework
The AGA has articulated an unambiguous stance on this issue. In correspondence issued during December 2025, CEO Bill Miller stated that the organization classifies sports event contracts as gambling activities requiring oversight from state and tribal regulators. He committed to defending this regulatory approach throughout 2026.
Daily fantasy sports operators including Underdog and PrizePicks have similarly pivoted toward prediction market offerings. Underdog voluntarily surrendered its North Carolina sports betting authorization to facilitate this transition.
Established casino enterprises with substantial online presence, such as Caesars and MGM, have not signaled interest in entering prediction market territory. Caesars previously ended its AGA membership prior to May 2020.
BetMGM CEO Adam Greenblatt has characterized participation in trade associations alongside companies providing sports-event contracts as presenting a “conflict.” BetMGM currently maintains its membership in these organizations.
Despite its digital-forward business model and minimal physical gaming footprint, bet365 does not presently operate prediction market services.
